It's evident that brands are investing in Instagram advertising with more than 25,000,000 Instagram business accounts and $7 billion spent on Instagram advertising last fiscal year.
However, others remain on the sidelines and believe that there is nothing they can do.It couldn't be farther from the truth.
There's a place on the 'gram for every type of B2C company.
Do not fall for the trap of thinking that your business has nothing visually appealing to share.
You can post a lot on Instagram with a little creativity and some strategic planning.
1. Customers Demand It
Instagram is where customers will look for you. You might be searched by your name or hashtags related to your business or area. In any case, it is a terrible experience not to find you.
Even if your goal is not to be active on Instagram, it's a good idea to have at least one account with your business name and contact information.
You don't want the search to end in vain - or worse, to lead to a competitor.
2. It's a Trust Signal
An Instagram account, especially one that is verified, is another sign that your business is trustworthy, honest, and transparent.
If your online business is your only business, it's important to have another social account that allows your customers to get to know you.
3. Your Customers & Users Can Tag You
Let's suppose you provide exceptional customer service or that a customer is thrilled with a product you just sold them.
They are likely to take to Instagram to share their story. Their glowing reviews are a great sign.
This is the type of thing that you want to tag in order for it to show up on your Instagram.
4. Tag and Sell your products
It's a huge win for products sellers to be able to share Instagram photos and videos linking to products.
You will need to create a product catalogue from your Facebook page in order to take advantage of this feature. This is where Instagram pulls product information from.
5. Return to Your Site
This is not just about products that you can show off on your Instagram account. It's also white papers, infographics and blog posts.
You can toggle sharing to Facebook and Twitter directly from Instagram. Or, you can use a social dashboard to post the same message to multiple social channels in a few clicks.
6. Online Reputation Management
An Instagram account is essential for online reputation management and search engine optimization.
Your business' online reputation is crucial. Customers searching for your brand or business name need to be aware of what results are returned.
Your social media channels, in addition to your website will often appear on the first page of search engine results.
It's a good idea to set up business accounts on social media networks, including Instagram, with your brand name.
This is a way to make sure you have control over search engine results pages as much as possible by creating profiles and content that links back to your brand.
This way, even if you get negative publicity online, your website will still rank higher than any negative content.
7. Instagram: Your competitors
You are giving your competition a competitive advantage if you don't have an Instagram profile and they do.
You don't have to be stumped about what content you should post on Instagram.You'll find plenty of inspiration to do what you can.
8. Networking
You can also use Instagram to network.You can comment, like and send messages to like-minded individuals or businesses. This will allow you to build a long-lasting relationship with them through meaningful interactions.
This way, you can reach them in real life or meet them at events. You'll already have a foundation for them on Instagram.
9. You Can Attract Talent
People who are interested in working for or with a new company want to get a feel for the culture.
It's a great way for your company to showcase its culture by giving them an inside look at the behind-the scenes moments on Instagram (and other social media)
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