1. Advocate social accountability
Today, more than ever before, consumers rely on trust as the primary factor in deciding whether or not to partner with a business. The trust that consumers place in their businesses is frequently affected by brands that promote social responsibility and decision on important questions, such as respect for employees or sustainable environmental practices. The majority of brands intend to increase their investment in social responsibility by 2022. This is an important marketing strategy to take into consideration.
2. Never forget about Inbound Marketing
Inbound marketing is about interacting with customers on the channels they're already using. Utilizing this strategy is based on that "attract, delight, engage" model. This allows you to create content specifically for the various segments of your audience in their specific place on your buyer's path. 80percent of marketers intend to either keep their budget the same or increase their marketing budgets for inbound while 11% believe that it will be their largest expenditure in the coming year. The key to growing a business is increasing awareness among customers which is why inbound marketing is an important marketing strategy for both growing and small companies alike.
3. Make more short-form video
Short-Form Videos are the second most effective format for media with 31% of marketers make use of short-form video and in 2022 89% of global marketers will continue to invest or increase their investments in short-form videos. Marketers also agree that it's worth the investment to generate leads (86 percent) This trend shift is in line to attention-span of the audience which are more fast-paced and therefore shorter versions of content are quick to the point, allowing viewers to take in and go on. That's why Tik Toks popularity, as it is heavily based on video that is short.
4. Let your customers know how you are doing.
It could be an audio podcast that features your company's founders, or a variety of Twitter Spaces conversations about issues related to business, people in 2022 will listen to business audio more often than they have ever before. HubSpot discovered that 80 percent of marketers are planning on investing the same sum or even increase their budget in podcasts and audio content in 2022.
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